Make the navigation intuitive. Use familiar navigation tools such as hyperlinks, buttons, or pull-down menus. Ask others to navigate your site and dark web sites give you feedback. Better still, make it possible for viewers to provide feedback when they're not able to find what they're looking for.
Give something away for free and hold a contest that allows viewers to enter daily! What better prize to give away than your products or services?
Brand your web site with your corporate identity. Make sure your logo is on the site and visible to the viewer. Displaying the web site's address on the page along with your organization's contact information will help them find their way back to you.